Category Archives: Social Influence

Throw the Marketing Jargon Out the Door!

Big Data? Social Business? Native Advertising? Social Media? Influence Marketing? It embarrasses me the ways Marketers and Agencies through the bullshit around to unsuspecting people and businesses to sell books and services. I am in the process of launching my … Continue reading

Posted in social business, Social Influence, social media | Tagged , , , | Leave a comment

Uniques are Important for Buzz not Total Actions

My friend Gini Dietrich posted today about Social TV. And while there is a mention of Social Media Buzz determining TV programming, I have seen articles showing sometimes buzz on Social did not mean a successful movie or TV show. … Continue reading

Posted in Facebook, Marketing, Social Influence, twitter | 9 Comments

Does Gini Dietrich Influence Me?

Saturday Gini Dietrich was on a panel discussing Online Influence in a Google Hang Out. You can watch it here: For Immediate Release the panel including a mixture of evangelists and skeptics. Gini rocked this round table. I was out … Continue reading

Posted in ginidietrich, Klout, Peer Index, Social Influence, social media | 6 Comments