Facebook Graph Search and Industry Bubbles


Finally Spring in Mad River Valley Vermont!

I know I need to blog more steadily. Lots of changes happening including building my new site to house this blog www.bluestarstrategic.com so hold yer horses and be patient.

Yesterday in the 5 minutes I spend in Facebook per day once again they prompted me to use Graph Search. Facebook has been seeking ways to siphon search away from Google. The premise here is noble. Enter a search term and it will search your network for content that matches your search like comments on Movies and TV shows or Restaurants etc.

The problem is we share so little of our day on Facebook. While I am sure everyone of my network friends has been to the Cheesecake Factory only 2 Like the page. No reviews come up. In fact my first search resulted in a location in Indonesia which is great…if I ever get to Indonesia.

Another issue is location. It is geared to local results when it comes to businesses. Well the only Facebook friend who is local in Vermont is my wife. The rest are mostly in Los Angeles with some NY and a sprinkling elsewhere thrown in. So for me it has been a big let down.

And no matter what I enter a TV show or a Movie or Book the drop own list is always irrelevant. So much for me using Graph Search. Which brings me to the Bubble. Every industry has one. In politics it is ‘Inside the Beltway’. In Marketing/Tech we tend to use technologies way differently than America does.

I rarely see people checking in on their smart phones constantly or spending hours on Facebook. In fact I would bet 99 out of 100 studies explaining our behavior I never see in public. But go to SXSW I bet 99 out of 100 people behave this way. Which is why failures litter the landscape. Things so hyped they could fail! Facebook Commerce/Storefronts, Facebook Places/Check Ins, Location Based Behaviors, Open Graph, etc. Things that exist but rarely get used.

And that is the problem. I see so many of my..ahem…peers jumping on these things and telling clients and businesses ‘You have to do this new thing’ and in reality they just want you to give them money until they find the next ‘new thing’ before the ‘old new thing’ goes bust.

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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