Category Archives: advertising

How Brands Can Figure Out Their Real Cost for Media

This has been simmering for awhile. I have noticed since transitioning from B2B direct sales to Advertising/Marketing that my new industry uses Jargon to sell books, to mystify ignorant people, and to fleece clients. When I found out Brands paid … Continue reading

Posted in advertising, billboards, cpm, Facebook, Marketing, roi, social media | Tagged , , , , | 1 Comment

GM vs Ford and the Facebook IPO debate

If you are in the marketing world the announcement that GM is canceling it’s $10 million in Facebook ads just before the coming IPO was big news. And Ford it’s main competitor seemed to have some tongue and cheek words … Continue reading

Posted in advertising, Digital Ads, Facebook, forbes, ford, gm, Marketing, social media | 2 Comments

People spent ONLY 12 minutes per day on Social Networks?

My friend Shelly Kramer blogged about a recent ComScore report. (btw follow her on the Twitter she needs more friends) While it highlights an increase in usage for Social Networks it reinforces the fact you can not really market via … Continue reading

Posted in advertising, Marketing, social media | 1 Comment