Category Archives: advertising

How Brands Can Figure Out Their Real Cost for Media

Posted on April 11, 2013 by chiefalien

This has been simmering for awhile. I have noticed since transitioning from B2B direct sales to Advertising/Marketing that my new industry uses Jargon to sell books, to mystify ignorant people, and to fleece clients. When I found out Brands paid … Continue reading →

Posted in advertising, billboards, cpm, Facebook, Marketing, roi, social media | Tagged , , , , | 1 Comment

GM vs Ford and the Facebook IPO debate

Posted on May 16, 2012 by chiefalien

If you are in the marketing world the announcement that GM is canceling it’s $10 million in Facebook ads just before the coming IPO was big news. And Ford it’s main competitor seemed to have some tongue and cheek words … Continue reading →

Posted in advertising, Digital Ads, Facebook, forbes, ford, gm, Marketing, social media | 2 Comments

People spent ONLY 12 minutes per day on Social Networks?

Posted on April 25, 2012 by chiefalien

My friend Shelly Kramer blogged about a recent ComScore report. (btw follow her on the Twitter she needs more friends) While it highlights an increase in usage for Social Networks it reinforces the fact you can not really market via … Continue reading →

Posted in advertising, Marketing, social media | 1 Comment