Tag Archives: return on investment

How to Estimate your Cost per Sales Conversion

I know two posts in two days. You are wondering how that happened? It is Friday and there is an ice pellet storm passing through Vermont…in April. Just as all the snow is melted and I see grass. Yesterday the … Continue reading

Posted in Marketing, roi | Tagged , , | Leave a comment

How Brands Can Figure Out Their Real Cost for Media

This has been simmering for awhile. I have noticed since transitioning from B2B direct sales to Advertising/Marketing that my new industry uses Jargon to sell books, to mystify ignorant people, and to fleece clients. When I found out Brands paid … Continue reading

Posted in advertising, billboards, cpm, Facebook, Marketing, roi, social media | Tagged , , , , | 1 Comment