Author Archives: chiefalien

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.

Facebook Graph Search and Industry Bubbles

I know I need to blog more steadily. Lots of changes happening including building my new site to house this blog so hold yer horses and be patient. Yesterday in the 5 minutes I spend in Facebook per day … Continue reading

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The Three Things Edition 29!

Welcome to 29th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Lindsay Bell (Arment Dietrich, Spin Sucks), subbing for Gini Dietrich who is back on Monday … Continue reading

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Throw the Marketing Jargon Out the Door!

Big Data? Social Business? Native Advertising? Social Media? Influence Marketing? It embarrasses me the ways Marketers and Agencies through the bullshit around to unsuspecting people and businesses to sell books and services. I am in the process of launching my … Continue reading

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