Category Archives: mobile strategy

Why is Mobile different for Push Contact Loyalty Programs?

I have been getting really upset lately (who me?) about this ridiculous view that Mobile is different when it comes to Loyalty programs. That all the same people who signed up for email contact (opt in) and agreed to accept … Continue reading

Posted in email, loyalty programs, mobile marketing, mobile strategy | Leave a comment

Yes it is the Freaking R.O.I. Damn It!

This is Case Study number 1387 on why CFO’s come down on the CMO’s for R.O.I.Mobile Commerce Daily Article on Taco Bell Mobile Coupon Campaign I know all you ‘Creatives’ cringe. I know all you ‘Branders’ don’t like this stuff. … Continue reading

Posted in cmo, measurements, mobile marketing, mobile strategy | Leave a comment

The Falsehood behind Mobile Marketing Loyalty Programs

I have railed against Mobile Loyalty programs that after the initial sign up are really just push advertising to your phone. My specific beef has been that once you sign up for enough of these they pretty much all become … Continue reading

Posted in loyalty programs, mobile marketing, mobile strategy | 2 Comments