Category Archives: roi

How to Estimate your Cost per Sales Conversion

I know two posts in two days. You are wondering how that happened? It is Friday and there is an ice pellet storm passing through Vermont…in April. Just as all the snow is melted and I see grass. Yesterday the … Continue reading

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How Brands Can Figure Out Their Real Cost for Media

This has been simmering for awhile. I have noticed since transitioning from B2B direct sales to Advertising/Marketing that my new industry uses Jargon to sell books, to mystify ignorant people, and to fleece clients. When I found out Brands paid … Continue reading

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Setting Realistic Expectations

The hardest thing for a brand or business to do is to filter through the BS and set realistic expectations for your marketing investment and efforts. Obviously when you have a limited budget you can’t afford to do everything you … Continue reading

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