3] But should GM of pulled the ad spend? Depends. Facebook to their credit charges only if you get a click. If I pay for 200 clicks and it takes Facebook 1 million ad impressions to get me that who cares? That is their problem not mine. As long as I can get my 200 clicks is all I care about. So no GM should not of pulled them unless that was near and dear money they knew would have a higher return. BUT tell me GM isn’t wasting half their ad spend just like Ford does? What is $10m to them?
Lastly as an investor I would be really worried that a major Brand like GM is pulling money from Facebook when they are selling themselves as a paid advertising network. The reason there is hype is because they keep booking more and more ads even while the performance in terms of click through rate being really poor. Right now everyone is testing how they work. But if they decide ads work better elsewhere their goes their revenue.