Category Archives: digital

Don’t Waste my Precious Time with Hogwash and Gibberish

Fallon Agency Slideshare Link The above link was shared on Twitter from a to be left un-named source. Its hogwash. I would fire the person who created this presentation. I will admit I do not know the person. It could … Continue reading

Posted in advertising, agencies, brands, digital, hogwash | Leave a comment

The Convoluted Advertising Ecosystem

Yesterday I wrote about the Media/Entertainment world. Today I wish to discuss the world we operate in…Advertising. I am new to Advertising. Only 2 years in and I have an outsiders view. My background in B2B Sales, Business Development to … Continue reading

Posted in advertising, agencies, creative, digital, media buying, media planning, Mobile, out of home, roi, TV | Leave a comment

The Beauty of the 30 Second Spot

One thing I have beaten to death is measurability and wastage in the Advertising Industry. And I have discussed the issue with Nielsen pumping inflated, deflated, or just plain inaccurate TV/Cable ratings due to a flawed system. And I will … Continue reading

Posted in advertising, cable, commercials, digital, internet, Mobile, nielsen, television | Leave a comment