Category Archives: social media

Facebook Graph Search and Industry Bubbles

I know I need to blog more steadily. Lots of changes happening including building my new site to house this blog http://www.bluestarstrategic.com so hold yer horses and be patient. Yesterday in the 5 minutes I spend in Facebook per day … Continue reading

Posted in Facebook, Marketing, social media | Tagged , , , | Leave a comment

Throw the Marketing Jargon Out the Door!

Big Data? Social Business? Native Advertising? Social Media? Influence Marketing? It embarrasses me the ways Marketers and Agencies through the bullshit around to unsuspecting people and businesses to sell books and services. I am in the process of launching my … Continue reading

Posted in social business, Social Influence, social media | Tagged , , , | Leave a comment

How Brands Can Figure Out Their Real Cost for Media

This has been simmering for awhile. I have noticed since transitioning from B2B direct sales to Advertising/Marketing that my new industry uses Jargon to sell books, to mystify ignorant people, and to fleece clients. When I found out Brands paid … Continue reading

Posted in advertising, billboards, cpm, Facebook, Marketing, roi, social media | Tagged , , , , | 1 Comment