Category Archives: mobile marketing

Not another Blah Blah Post on the Year of Mobile

This has been asked since 2008. It drives me bonkers. Like how the Ad Industry discusses the Ad Agency of the Future every year…since 1975! Instead of a dumb Infographic filled with false claims. Instead of a bunch of hokey … Continue reading

Posted in Mobile, mobile marketing | Leave a comment

Mobile Location Based Marketing

Instead of throwing out silly numbers of smart phone use or how many people own them, the fact is the answer is a lot. These devices enable users to be empowered when making purchasing decisions if thy are enabled by … Continue reading

Posted in LBS, location based marketing, mobile marketing | Leave a comment

Mobile Monday – Check Ins are Dead. Next idea please.

Location Based Services: The Check In is Dead. There I said it. End of story. Nobody check’s in on Gowalla, Foursquare, or Places. They just don’t. The value proposition is not there yet. No matter what anyone or Mashable says. … Continue reading

Posted in LBS, mobile marketing, Mobile Monday | 2 Comments