Tag Archives: advertising

How Brands Can Figure Out Their Real Cost for Media

This has been simmering for awhile. I have noticed since transitioning from B2B direct sales to Advertising/Marketing that my new industry uses Jargon to sell books, to mystify ignorant people, and to fleece clients. When I found out Brands paid … Continue reading

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Why Brand Marketers Aren’t Trusted

The esteemed Jonathan Salem Baskin wrote a book called Tell the Truth (it is on my to read list), but from having plenty of exchanges with Jonathan I am not surprised why he wrote the book. I first heard him … Continue reading

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This is the Marketing and Advertising World

Clutter. How do you stand out? I have used this photo in the past. Every channel for reaching customers is cluttered. Not cluttered saturated to the point of drowning. Unless you can pay to advertise and TV chances are you … Continue reading

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