Big Data? Social Business? Native Advertising? Social Media? Influence Marketing?
It embarrasses me the ways Marketers and Agencies through the bullshit around to unsuspecting people and businesses to sell books and services.
I am in the process of launching my new business. Blue Star Strategic Marketing. My main service is helping businesses decide how to develop integrated marketing strategies that maximizes their return on investment. While brainstorming I like the catch phrases:
Blue Star Strategic – We take the BS out of Marketing
So without further adieu:
Social Business: Businesses have been social since the first sheep herder haggled for a chicken back in 7200 BC. This is one of the biggest frauds in Marketing today. Companies like Edelman Digital are shilling this as a new idea. Come now.
Native Advertising: This has also been around as long as dirt has existed. Great recent examples are the Beach Reporter publishing photos of readers in exotic places reader the paper. Mad River Glen has done the same with their bumper stickers….both since the 1980’s!
Big Data: This is new?! Didn’t this get invented by IBM in the 60’s? Didn’t Oracle build an empire on this in the 90’s? Economists have been doing this since the 30’s. Big Data? Read my blog. I have been crunching big data since I started back in 2009.
Social Media: Now here is a doozy. Media is not social. It never has been. When was the last time Media said hello to you? I coined the phrase in 2009:
Social Media is a Revolution in Interpersonal Communications Technology
Social Media is really technologies than have enabled us to share content. Guess what? The Stylus and Cuneform writing back in old Sumeria was the first Social Media. The Printing Press enabled an explosion in Social Media. This is not new. It is 6000 years old!
Influence Marketing: I love this wad of hog poop. When was the first time a Brand gave a free product to someone of influence hoping to garner sales from that? When was the first time someone presented a crafted item to a King or Queen or Ruler of the World? Isn’t the 10 Commandments given to Moses by his God influence marketing? Or when God came to Abraham and Abraham convinced the Jews to give up idols in favor of this God? God found the one person who could influence a whole people into worshiping him.
My suggestion to Thee…..throw the Jargon out with the Cliches and stick to doing what works best for your Brand and Business. Just standard unglamorous sales and marketing techniques, strategies and tactics that work for you. And we will just call it..Drum Roll:
Sales and Marketing
You are welcome. Oh and please don’t encourage anyone who uses jargon like these.