Throw the Marketing Jargon Out the Door!


Yes that is the Space Shuttle. My apologies not sure who owns the rights.

Big Data? Social Business? Native Advertising? Social Media? Influence Marketing?

It embarrasses me the ways Marketers and Agencies through the bullshit around to unsuspecting people and businesses to sell books and services.

I am in the process of launching my new business. Blue Star Strategic Marketing. My main service is helping businesses decide how to develop integrated marketing strategies that maximizes their return on investment. While brainstorming I like the catch phrases:

Blue Star Strategic – We take the BS out of Marketing

So without further adieu:

Social Business: Businesses have been social since the first sheep herder haggled for a chicken back in 7200 BC. This is one of the biggest frauds in Marketing today. Companies like Edelman Digital are shilling this as a new idea. Come now.

Native Advertising: This has also been around as long as dirt has existed. Great recent examples are the Beach Reporter publishing photos of readers in exotic places reader the paper. Mad River Glen has done the same with their bumper stickers….both since the 1980’s!

Big Data: This is new?! Didn’t this get invented by IBM in the 60’s? Didn’t Oracle build an empire on this in the 90’s? Economists have been doing this since the 30’s. Big Data? Read my blog. I have been crunching big data since I started back in 2009.

Social Media: Now here is a doozy. Media is not social. It never has been. When was the last time Media said hello to you? I coined the phrase in 2009:

Social Media is a Revolution in Interpersonal Communications Technology

Social Media is really technologies than have enabled us to share content. Guess what? The Stylus and Cuneform writing back in old Sumeria was the first Social Media. The Printing Press enabled an explosion in Social Media.  This is not new. It is 6000 years old!

Influence Marketing: I love this wad of hog poop. When was the first time a Brand gave a free product to someone of influence hoping to garner sales from that? When was the first time someone presented a crafted item to a King or Queen or Ruler of the World? Isn’t the 10 Commandments given to Moses by his God influence marketing? Or when God came to Abraham and Abraham convinced the Jews to give up idols in favor of this God? God found the one person who could influence a whole people into worshiping him.

My suggestion to Thee…..throw the Jargon out with the Cliches and stick to doing what works best for your Brand and Business. Just standard unglamorous sales and marketing techniques, strategies and tactics that work for you. And we will just call it..Drum Roll:

Sales and Marketing

You are welcome. Oh and please don’t encourage anyone who uses jargon like these.

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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