Category Archives: Digital Ads

GM vs Ford and the Facebook IPO debate

If you are in the marketing world the announcement that GM is canceling it’s $10 million in Facebook ads just before the coming IPO was big news. And Ford it’s main competitor seemed to have some tongue and cheek words … Continue reading

Posted in advertising, Digital Ads, Facebook, forbes, ford, gm, Marketing, social media | 2 Comments

Why Brands, Agencies and Platforms are Dysfunctional

I have brought this up before that the goals and objectives of the various stakeholders in Advertising/Marketing do not work in Synergy. In fact it is a very dysfunctional ecosystem. To highlight this recently Ad Age had an article about … Continue reading

Posted in advertising, brands, Digital Ads, Facebook, platforms, social media | Leave a comment

New Eye Tracking Technology for Digital Ads

The Economist had this interesting article about new technology that can be used to track your eyes when surfing the web and decide if an ad is working or not in hopes to get you to take action. Kind of … Continue reading

Posted in Digital Ads, Marketing, Technology | Leave a comment