Category Archives: LBS

Mobile Location Based Marketing

Instead of throwing out silly numbers of smart phone use or how many people own them, the fact is the answer is a lot. These devices enable users to be empowered when making purchasing decisions if thy are enabled by … Continue reading

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Mobile Monday – Check Ins are Dead. Next idea please.

Location Based Services: The Check In is Dead. There I said it. End of story. Nobody check’s in on Gowalla, Foursquare, or Places. They just don’t. The value proposition is not there yet. No matter what anyone or Mashable says. … Continue reading

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Mobile Monday – Pros and Cons of LBS Auto Check In

On the last week’s Beancast Marketing Podcast which I highly recommend you subscribe to and listen to every Monday there was a great discussion about location based services (LBS) and checking in as a barrier to stores communicating with people … Continue reading

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