Does Gini Dietrich Influence Me?

Saturday Gini Dietrich was on a panel discussing Online Influence in a Google Hang Out. You can watch it here: For Immediate Release the panel including a mixture of evangelists and skeptics. Gini rocked this round table.
I was out for an afternoon run that went wrong. Long story but ran much further than the plan. I checked in on Twitter to see what was going on and I saw Gini Tweet about the event:
I joked that Gini influenced me even though I am a big cynic since 99% of human communication occurs off social networks. And forget influence measuring. Each Brand and Business has a different goal. Nordstrom’s wants you coming to the store and buying things. Huffington Post wants you sharing online their content driving traffic to their site. If Nordstrom’s has content that goes viral using ‘Influence’ but not one person comes to shop that is a failure. If Huffington Post has links tweeted and shared over and over but no clicks on the links that is a failure.
So did Gini influence me yesterday? She sure has a high Klout score.
Well Yes and no. First off we are friends. Online we talk on Twitter, Facebook, Email and her blog Spin Sucks. Talk more on Email and her Blog. Both platforms influence measurement can not see. I share Gini’s content often. But seeing her tweet was pure luck. Had I not seen it I would never of known about the Hang Out Discussion. Can she influence me if I do not see her tweet?
You can’t influence online if your tweet or facebook post is not seen. And 97% go unread just due to the high volume in everyone’s feeds. So if this is the case the fallacy I find is in how Klout and Peer Index measures. Gini is way more influential via her blog than any social networks. I have no idea how many readers she has. But with Twitter she might reach 600 people per tweet. That is a lot of Tweeting to match her blog reader ship.

But being philosophical I have never purchased a product or service because of her. I have read content she has shared. I read her blog. And I have a Google Alert for her because I thought it would be fun. But if you approached Gini wanting to influence me in some way because of her Klout score….not sure that will work. But if your Topic is such that she will blog about it…I guarantee you we will discuss your topic. On her blog. Or if the subject is one of such utter disbelief she might email me. But then Klout and Peer Index won’t see that either way….will they?

Be careful. With 99% of more of human communication not taking place on Social Networks never mind public ones….you will get bitten. If you rely on these numbers to either market a product or service, build awareness or move content, or do not do your research of each influencer.

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in ginidietrich, Klout, Peer Index, Social Influence, social media. Bookmark the permalink.

6 Responses to Does Gini Dietrich Influence Me?

  1. Rebecca Todd says:

    Thanks for this analysis! Personally, I would claim that Gini has influenced me in the short time I've "known" her, and the large part of that comes via her blog posts and the conversations that happen in response to them. I can't help but thinking that Klout = business Favstar.

  2. Bill Dorman says:

    Hopefully only a verbal one; not secret service style in the line of fire……:).

  3. Chief Alien says:

    You would take a bullet for Gini?

  4. Chief Alien says:

    How can you put a number on someone when per ComScore we spend on average 13 mins a day using social networks? Livefyre should sell their data to Klout. And use points as a measuring stick.

  5. Bill Dorman says:

    I like Gini for her Klout score…..that's hot…….It's the blog, it's the blog; at least I know where that is and won't miss it in a twitter stream. I don't know if she can influence me enough to buy something (only because I have to go through my CFO-wife on any social purchase) but I would take a bullet for her. That should be worth something, right?

  6. I liked your question during the podcast about blogging being part of the influence score. I agree with you that that's where the real influence comes in. It's definitely not on the social networks.

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