Visa does incredible campaign in Grand Central for Olympics…why?

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We all have enjoyed the battles between Visa and Master Card over the years. But the whole premise and whether it is money well spent is subject to debate. The reality is that the cards are not theirs, they are Bank Cards. And each card has different rates, terms, and benefits depending on the Bank. Visa/Master Card make their money via transactions. Banks via keeping a balance. Most people decide which card to use based on the credit limits/how much credit they have, benefits (like Airline Miles) and the card terms. Visa/Master Card have nothing to do with these things. Since there is no competition on transaction fees at point of sale most people really don’t care about Visa or Master Card when at the point of sale. So is the money spent in sponsorships and advertising really well spent? Wouldn’t kickbacks or lower transaction fees to consumers be much more well spent?


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in advertising, Master Card, roi, Visa. Bookmark the permalink.

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