Packaging Can Be Everything

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Lake Champlaign Chocolates Hot Chocolate

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Silly Cow Hot Chocolate

We got these two over Christmas and both are really tasty hot chocolate. Silly Cow has the really cool Milk Bottle shaped glass bottle. Lake Champlaign has not quite the nice packaging which is a tin box and foil to keep it fresh.

The problem is Silly Cow says use two heaping teaspoons. Yet I can’t fit a a teaspoon in the neck. And the powder sticks it doesn’t pour out. Lake Champlaign says one heaping tablespoon which as you can see fits easily. I mean who pours hot chocolate powder onto a spoon?

I emailed Burnham and Mills about this but never heard back. Seems to be the one thing brands struggle with is responding when emailed. Why even have a contact us option if you don’t respond even acknowledging my email.

And thus Lake Champlaign would have earned future business solely on packaging but now the lack of a response has me with a negative taste for Burnham and Mills. It could be a glitch in the system or maybe they just need the right teacher to help them improve their customer service. Hmmm…I know someone who can help!

I suggest Burnham and Mills redesign the glass container with a wider mouth to solve this problem. So to the consumer brand out there that sells packaged products, you need to think of how your product is used as much as how the packaging looks. Redesigns can be very costly. Get it right the first time because poor packaging and sink a great product.

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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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2 Responses to Packaging Can Be Everything

  1. mhasegawa says:

    My husband is always talking about “bad design”. You are right, sometimes the packagers forget the users.

    • chiefalien says:

      Thank you so much for the comment and coming by. This problem exists in many products. Once I rented a Chevy car the one that looks like an old school wagon H something. And the seats were horrible. To be comfortable I had to use the arm rest from the passenger side. When I picked up my boss he wanted to use mine etc it was horrible!

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