I coined this phrase 3 years ago:
Social Media is a Revolution in Interpersonal Communication Technologies
It’s like the phone. Or email. It is Communication Evolution based on enabling People to connect with other people faster in various ways without barriers to location.
It is not a marketing platform. When someone says to me Social Media Marketing, I say ‘So you buy Facebook Ads or Sponsored Tweets?’ Brands that talk at customers will fail. Brands that talk with customers will succeed.
I have been tweeting with many Brands in Vermont that I want as clients. Many do not tweet back even though I retweet them and promote them to my network. I can tell who needs my help, who have networks of fans being wasted by lack of interest or understanding is more like it.
How often does a customer call you or email you just to chat? Wouldn’t it be great f customers or potential ones wanted to get to know you? When they tweet or come to your Facebook page and actually say hello, why waste that opportunity. You can get to know them, bond, get insights on how you are doing.
Social Media is not going to replace traditional marketing. It helps amplify it.
You can’t reach all your customers with Social Media. In fact if you reach 5% that is amazing. But they all want you available on Facebook and Twitter in case they need to reach out.
Social Media gives your brand personality. Platforms like blogging and video enable you to get creative as well as improve SEO results (content marketing).
Social Media enables free customer service platforms and bulletin boards.
So when you see the big names or Agencies promoting Social Media in ways that offer outlandish promises. Remember they are outlandish. Maybe 2/3’s of the US has Facebook accounts. But they spend on average only 12 mins a day on the site. Most users who Like a Page engage on a Brand page less than twice a year.
But guess what? When you do good or when you piss them off, they will come and they will want to talk, and you should be there for them.
If you wish to learn best practices for:
Brand Ambassador Grooming
Network Building/Set Up
Online Listening and Media Outreach