Real Social Media Perspective


Neighboring Farm’s Community of Guinea Hens in Mad River Valley, Vermont


I coined this phrase 3 years ago:

Social Media is a Revolution in Interpersonal Communication Technologies

It’s like the phone. Or email. It is Communication Evolution based on enabling People to connect with other people faster in various ways without barriers to location.

It is not a marketing platform. When someone says to me Social Media Marketing, I say ‘So you buy Facebook Ads or Sponsored Tweets?’ Brands that talk at customers will fail. Brands that talk with customers will succeed.

I have been tweeting with many Brands in Vermont that I want as clients. Many do not tweet back even though I retweet them and promote them to my network. I can tell who needs my help, who have networks of fans being wasted by lack of interest or understanding is more like it.

How often does a customer call you or email you just to chat? Wouldn’t it be great f customers or potential ones wanted to get to know you? When they tweet or come to your Facebook page and actually say hello, why waste that opportunity. You can get to know them, bond, get insights on how you are doing.

Social Media is not going to replace traditional marketing. It helps amplify it.

You can’t reach all your customers with Social Media. In fact if you reach 5% that is amazing. But they all want you available on Facebook and Twitter in case they need to reach out.

Social Media gives your brand personality. Platforms like blogging and video enable you to get creative as well as improve SEO results (content marketing).

Social Media enables free customer service platforms and bulletin boards.

So when you see the big names or Agencies promoting Social Media in ways that offer outlandish promises. Remember they are outlandish. Maybe 2/3’s of the US has Facebook accounts. But they spend on average only 12 mins a day on the site. Most users who Like a Page engage on a Brand page less than twice a year.

But guess what? When you do good or when you piss them off, they will come and they will want to talk, and you should be there for them.

If you wish to learn best practices for:

Community Management

Crisis Management

Customer Service

Brand Ambassador Grooming

Network Building/Set Up

Content Marketing

Online Listening and Media Outreach

Just ask!


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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One Response to Real Social Media Perspective

  1. Pingback: Through the Marketing Jargon Out the Door! | Space Agency Notes

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