The Three Things, Edition 16


Vermont late Dec 2012


Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Gini Dietrich, and me!

This is the 16th edition and you may notice “books” is becoming a bigger deal here. Gini is a big believer in long form reading, as it improves your creativity. Which makes me feel like a slacker even though I spend a lot of time reading industry publications, business publications, other publications, Blogs etc I haven’t had much time to read long form. Maybe Gini will shame me into picking up the Decline of the Ottoman Empire which is next in line.

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

Happy Sunday reading!

Measuring Success: First Today, Then Tomorrow

Michael on Influencing Others. Much as I derive gratification from my own efforts, my greatest sense of fulfillment comes from the small influence I have on the work of others. Perhaps I undervalue my own work, or more likely I just can’t keep my eyes on my own paper, but one of life’s greatest pleasures comes in the form of offer feedback and occasionally having an affect on the ideas and creations of others. It seems I’m not alone in this pursuit. Randy Murray has found, after having many of his own successes, his lasting joy comes from being able to applaud those who he helped find a spotlight. Unlike Randy, I still doubt my own accomplishments. I’m believe I’m yet to realize them. That said, I just don’t believe they’ll ever be fully realized unless I put equal measure of effort into helping those around me realize their own.

The Web Just Got a Little Darker

Howie on the Dark Web. Well it really isn’t dark per se. I know it sounds ominous, but I found two very interesting thoughts on this article. First is that so little  of the web is indexed. What is indexed is freaking huge…and that is an understated. The second thought is someone actually feels all human information needs to be cataloged and saved. But that would include talking and texting and more, all that would be impossible to catalog/index. I mean 99 percent of our communication is drivel. Why should we save ‘checked in at Starbucks’ or every single blog about Justin Bieber, when three would be fine for history’s sake?

It’s All About the Lies

Gini on Lance Armstrong. It’s been a long week for this cyclist and fan of Lance Armstrong. When the USADA news broke last year, I wrote a blog post about what he needed to do to repair his reputation. His interview with Oprah followed that advice (it wasn’t unique advice; it’s crisis communications 101) and he went on the air and answered “yes” in the first two minutes to 10 or so questions about his doping. I still have a lot of emotion wrapped up in this so I’m not ready to provide my take on it, but I have read nearly everything everyone else wrote. This ESPN article by Rick Reilly is my favorite. Not because I agree, but because it shows how huge this has become for more than just Armstrong and his former team.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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1 Response to The Three Things, Edition 16

  1. Is something going on w/ Lance Armstrong? I’ve been caught up in the invisible girlfriend thing going on this week……..

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