Marketers are Sneaky Little Rascals


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We often forget to think about numbers we are given or hyed. We lack perspective. We say OOOH! AHHHH! WOW! NEVER KNEW THAT!

Yet often those same numbers when put in perspective are less impressive. I recently was having an exchange with Social Bakers over their recent post they did to highlight between Coke and Pepsi who has more local (US based) fans on Facebook. I took issue with the title Which Soda Giant Dominates America on Facebook? This is similar to my recent rant about Mashable where the article title fully misrepresents what the article is about.

What Social Bakers are doing aside from this article is highlighting for us where the fans of Brand pages live. For example Coke has 50 mil fans but only 11 mil in the US.

Why is the 11 mil number important? Because Coke has probably 260 mil customers in the US. Today 5.5 mil of those Fans will log into Facebook and spend approximately 11 mins each on the site. Most of those fans will not visit the Coke page. Most will not see any posts by Coke.

But I bet off of Facebook Coke reaches 50m to 150 mil people in US each day. And that is how they make their money. So marketers are sneaky. Next time a marketer or marketing agency says:

How Walmart Won the Facebook War Vs Target

Best not believe it. Read into the numbers. Do your own research.



About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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One Response to Marketers are Sneaky Little Rascals

  1. Those sneaky mo fo’s……..Coke rules even though I don’t drink it anymore. Agua por favor, nectar of the gods…….

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