We often forget to think about numbers we are given or hyed. We lack perspective. We say OOOH! AHHHH! WOW! NEVER KNEW THAT!
Yet often those same numbers when put in perspective are less impressive. I recently was having an exchange with Social Bakers over their recent post they did to highlight between Coke and Pepsi who has more local (US based) fans on Facebook. I took issue with the title Which Soda Giant Dominates America on Facebook? This is similar to my recent rant about Mashable where the article title fully misrepresents what the article is about.
What Social Bakers are doing aside from this article is highlighting for us where the fans of Brand pages live. For example Coke has 50 mil fans but only 11 mil in the US.
Why is the 11 mil number important? Because Coke has probably 260 mil customers in the US. Today 5.5 mil of those Fans will log into Facebook and spend approximately 11 mins each on the site. Most of those fans will not visit the Coke page. Most will not see any posts by Coke.
But I bet off of Facebook Coke reaches 50m to 150 mil people in US each day. And that is how they make their money. So marketers are sneaky. Next time a marketer or marketing agency says:
Best not believe it. Read into the numbers. Do your own research.