Mashable Shoveling the Bull Shit Again? Epic Win? Taco Bell? Really?

Taco Bell Comes up With Another Epic Social Media Win

I feel it is really important that our industry starts calling out media and agencies that blatantly lie. I just don’t understand why people who supposedly are smart keep allowing this.

While what Taco Bell did is cool. If Mashable never covered this no one in the world would know they did something cool. Their fans surely didn’t know.

Taco Bell has 10 million fans worldwide. Only 1,300 clicked Like before the screen shot. In 19 hrs after Taco bell responded only 395 people clicked Like. So divide 395 by 10 million and you can see what percent of their fans agreed this was cool in the first 19 hrs.

My problem with Mashable is that they are desperate to show Social Media is energizing brands and grasping for straws. They forget to think about why Taco Bell would create a speedo for a state level diver. Is it because 1300 people responded? No. It is because they will get free advertising from this diver. He will be showcasing his love for Taco Bell in Real Life. Not on Facebook. And that is priceless.

What do you think? Epic Social Media Win for Taco Bell? or just nice thing they did for a fan that Mashable is over hyping?


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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One Response to Mashable Shoveling the Bull Shit Again? Epic Win? Taco Bell? Really?

  1. Pingback: Marketers are Sneaky Little Rascals | Space Agency Notes

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