I feel it is really important that our industry starts calling out media and agencies that blatantly lie. I just don’t understand why people who supposedly are smart keep allowing this.
While what Taco Bell did is cool. If Mashable never covered this no one in the world would know they did something cool. Their fans surely didn’t know.
Taco Bell has 10 million fans worldwide. Only 1,300 clicked Like before the screen shot. In 19 hrs after Taco bell responded only 395 people clicked Like. So divide 395 by 10 million and you can see what percent of their fans agreed this was cool in the first 19 hrs.
My problem with Mashable is that they are desperate to show Social Media is energizing brands and grasping for straws. They forget to think about why Taco Bell would create a speedo for a state level diver. Is it because 1300 people responded? No. It is because they will get free advertising from this diver. He will be showcasing his love for Taco Bell in Real Life. Not on Facebook. And that is priceless.
What do you think? Epic Social Media Win for Taco Bell? or just nice thing they did for a fan that Mashable is over hyping?