Sunday’s 3 Things!

Once again it is Sunday! Hope you all had a great Thanksgiving and if you shopped on Black Friday scored some sweet deals.
 
Fish: A Tap Essay  

Michael on Loving Something on the Internet. Many of us shared a common and awkward moment this week. While stuffing our faces full of stuffing, we were forced to go around the table and tell our family what we were thankful for. Of all the things that were likely to come out of our mouths, something we love on the Internet probably wasn’t it. I mean if, while surrounded by my family, I were to declare my undying gratitude for Radiolab, Back to Work or even friends such as Gini or Howie, my four-year-old might take it personally. Yet, moments after this unfortunate holiday ritual, the conversation picked up and chances are that you did talk about something you love on the Internet (or at least it’s a certainty I did). It’s also probable someone else at the table turned you on to something they love on web. Because none of you invited me to Thanksgiving (not that I’m angry), I thought I’d share something that I love on the Internet: Robin Sloan’s app Fish. Fish is an app-based manifesto that (quite fittingly) encourages you to recognize the difference between the things you like and the things you love on the Internet. Not only is it great, but having a better understanding of that seemingly subtle difference between what I like and what I love is something I’m very thankful for. Hope you all had a great Thanksgiving. 

 Consumers Punish Brands  

Howie on Brands Using Social Media. Social media has become complete anarchy. Every brand wants to talk with you on social media….RIGHT NOW! Yet we spend most of our time interacting with our friends and family. So few people consumer brand’s social network engage. And their networks tend to be just a fraction of total customers. Yet if you aren’t there to respond, take complaints, give stuff away, people have their pitchforks out and are ready to light you on fire. Your mistakes get amplified. Your triumphs often barely mentioned. And yes, if you intrude, they will hate you. 

The Branding of Black Friday  

Gini on Crazy Shoppers. More than a century ago, Black Friday referred to the day the stock market crashed. But today we know it as the day after Thanksgiving. The busiest shopping day of the year. The day people camp out for hours, waiting in line to be the first inside to grab deals. But how did it come to be? This Bloomberg article explores the evolution of the name and gives credit of its branding to Philadelphia cops. 

Now it’s your turn. Is there a podcast, video, or article you think we need to see?

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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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