Why Marketer’s Shouldn’t Be Honest

Well I don’t mean it that way specifically but I can see why they aren’t.


There I said it. Is there a more irrational behavior that gas prices when it comes to eople’s perceptions vs reality? If people find gas say 10 cents cheaper they tell people. They filled up 15 gallons maybe. Saved $1.50 and brag about it. They could use a 20% off coupon and save $10 on clothes and won’t tell a soul.

This defies logic. There are lots of examples of people being illogical. Most have nothing to do with marketing. But marketers see this and so they think they can snow the average person and guess what? They do very often.I blame the people for allowing themselves to be duped. Buyer beware was coined for a reason.
I would love you to share examples that astound you.

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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