The Three Things – October 7th

Welcome to the second edition of The Three Things!
We had a fairly decent first edition last week so we’re moving on to week two. Our goal is to bring you three interesting articles from a wide range of topics. Yes mine is Facebook which I have blogged quite a bit about, but this new tactic is a winner I mean a wiener…..but first to my esteemed gang members….

 

Michael on Macs. I apologize in advance, but this week’s “thing” is going to cost you. That said, if you’re a fellow Mac user, it’s money well spent. David Sparks, author of Mac At Work and iPad at Work, and Brett Terpstra, the creator of Marked, just released 60 Mountain Lion Tips. The book is useful for novices and weathered Mac geek alike and it does a wonderful job of showing off the potential of the new iBooks author platform (you can also get it in PDF if you’re not an iTunes or iPad user).
The first few tips saved me enough time this week alone to rationalize the $6.99. The book runs the gamut from easy to attempt keyboard shortcuts, to tool suggestions, and even offers some serious terminal geekery towards the end. If you want get more out of your Mac and are curious as to the future of books, you’ll want to give this a shot.
Gini on Restaurants. This is a great story about how to get a table without a reservation in some of New York’s most popular restaurants for as little as $20.  From Gourmet (an oldie, but goodie), one man’s journey to tip his way into the best restaurants in New York City. He discusses what works, what doesn’t work, and how to manage the same for yourself. He details the days and times he tried different tactics, who was offended and who took the cash, and how to present it as a tip for outstanding service instead of a bribe.
If you’re a foodie and love to go to the newest restaurants, but hate the long line or endless reservation game (like me), it’s worth a shot!


Howie on Facebook. My friend Chris Baccus shared this with me. Chris used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. If anyone remembers Beacon this is kind of a private B2B version. With Beacon you bought something and it would be shared with all your friends. Now somehow there will be a connection between you seeing a Facebook ad, you then buying that brand, and Facebook telling the advertiser they helped sell product for you. 
Being a huge privacy advocate  I am curious how they make this connection, but also how they can take credit for a national brand’s sale of a product or service that also has advertising, direct, email, PR, and more.
Same time same place next Sunday and we promise to make your day more exciting than having biscuits and grits for breakfast. Or even Eggo’s!
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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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