This has been bugging me a long time. There is no desktop nor Mobile App that gives me everything I need. I am not sure why. Bizarrely the same company will have differing tools between mobile and desktop.
For example: I can retweet using the Twitter Mobile App and add a comment. I can not do this on the desktop. Why?
Hootsuite doesn’t auto shorten at all. Why?
Using Twitter’s Twitpic shows me how many people viewed a photo. Ow.ly from Hootsuite does not. Why?
I can add custom streams on Hootsuite but not Twitter. Why?
How come I can not get basic analytics showing me number of Retweets and mentions per week and month from either? Why?
I need a special report from Hootsuite to show link clicks and Twitter offers nothing here? Why?
The auto-fill for my network connections work in Hootsuite desktop but not Mobile App? Twitter desktop gives me some but not all. Why?
How come none of the photo uploaders give me an easy way to mass delete or manage all the photos that have been uploaded to them? Why?
Twitter does not have a tool for Tweet scheduling? Why?
What I see is a bunch of useful tools that are only half complete. Tools that require me to use other tools from different brands all for the same purpose of using Twitter. Why should I have to patch together my use of this service using 6 or 7 different tools?
Granted it is better in totality than Facebook. We all know Facebook insights to be very weak and not accurate or in effect more rosy than they really are. And you can’t listen on Facebook like you can with Twitter. So why isn’t Twitter realizing how much more powerful their tool can be than Facebook, especially for marketers if they make it easier for us to use and manage? If they want to monetize they had better start doing this soon because it threatens their business. Trust me I see the sponsored Tweets in Hootsuite and this is not going to make them a lot of money long term.
But they could easily have their photo and video sharing hosted on a YouTube/Flickr style platform that allows easy management and offer another place to host ads. They could complete their tool set for marketers. Facebook is a passive platform. Twitter is active. Big difference. They should take advantage of this.