The problem with Twitter and Twitter Apps/Platforms

This has been bugging me a long time. There is no desktop nor Mobile App that gives me everything I need. I am not sure why. Bizarrely the same company will have differing tools between mobile and desktop.
For example: I can retweet using the Twitter Mobile App and add a comment. I can not do this on the desktop. Why?
Hootsuite doesn’t auto shorten at all. Why?
Using Twitter’s Twitpic shows me how many people viewed a photo. from Hootsuite does not. Why?
I can add custom streams on Hootsuite but not Twitter. Why?
How come I can not get basic analytics showing me number of Retweets and mentions per week and month from either? Why? 
I need a special report from Hootsuite to show link clicks  and Twitter offers nothing here? Why?
The auto-fill for my network connections work in Hootsuite desktop but not Mobile App? Twitter desktop gives me some but not all. Why?
How come none of the photo uploaders give me an easy way to mass delete or manage all the photos that have been uploaded to them? Why?
Twitter does not have a tool for Tweet scheduling? Why?
What I see is a bunch of useful tools that are only half complete. Tools that require me to use other tools from different brands all for the same purpose of using Twitter. Why should I have to patch together my use of this service using 6 or 7 different tools?

Granted it is better in totality than Facebook. We all know Facebook insights to be very weak and not accurate or in effect more rosy than they really are. And you can’t listen on Facebook like you can with Twitter. So why isn’t Twitter realizing how much more powerful their tool can be than Facebook, especially for marketers if they make it easier for us to use and manage? If they want to monetize they had better start doing this soon because it threatens their business. Trust me I see the sponsored Tweets in Hootsuite and this is not going to make them a lot of money long term.

But they could easily have their photo and video sharing hosted on a YouTube/Flickr style platform that allows easy management and offer another place to host ads. They could complete their tool set for marketers. Facebook is a passive platform. Twitter is active. Big difference. They should take advantage of this.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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2 Responses to The problem with Twitter and Twitter Apps/Platforms

  1. Hajra says:

    That is the way they want us to keep logged in all the time – when on mobile and when not…

  2. That's the price of free, Howie.

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