5] Do they like using mumbo jumbo?
I have called Social Commerce…is just Commerce. I have railed that Social Media is not Media at all. Engagement and Impressions are nice fuzzy terms with almost no meanings. I just came down on Social Business because it is just Business. Look for people who like to talk human vs lingo.
There is so much great content out there. I subscribe to Ad Week, Media Post, and Ad Age news emails. They are free! I read a ton of blogs. There are so many great blogs and great thinkers and leaders if you look for them. Don’t use the AdAge Power150 as your guide. Only 2 of the top 50 are listed here. And there is only another 5 I would read. The fact so many people read Mashable proves the low IQ for the industry.
And remember….just because someone wrote something doesn’t mean it is true.