There have been many studies showing Marketer’s are trusted less than Used Car Sales People. And deservedly so. Why would you trust people who do not care about honesty, accuracy, or reality. Especially so they can make money? I feel we should care about what we publish, what we present to clients. Yes making money is the goal, but clients come first right? Oh wait that is why in Advertising they never tie awards to successfully selling product.
Chris Voss has a pretty well read blog. Randomly this post with a Twitter Infographic was tweeted:
I hate Infographics. They are almost always filled and riddled with errors. So I won’t post any here. The issue I had with this one is stated that there is 175mil Tweets per day. Oh and also 33 Billion Tweets per day. When I asked Chris why he would post a graphic with false data here is his response:
So basically Chris is telling me it is ok to publish false content and that facts are not important and that I should get a life for wanting to have accuracy in reporting. But I bet if I slandered Chris and said he sleeps with goats and steals money from kids lemonade stands (allegedly) he would be upset that my content is not accurate. Would you hire someone who doesn’t care about telling the truth?
This is why people do not trust marketers. Too many of us bullshit out of our asses….like Chris. Want to know what is even more stunning? 1,200+ idiots retweeted this deceptive and inaccurate infographic. Makes me really proud of my peers.
Seth Godin created a minor storm this week. He was taken to task and quite humbled and accountable with his response:
I also bring up Inforgraphics in this post where Ad Week had a horrible one on Mobile.