See real life trumps online. Be afraid of email and texts and in person word of mouth. That is where your success will be made or destroyed. Find the people who influence others off line and you will succeed. Because we say lots of things online that we don’t mean or follow through on. Audi needs eople who can afford their cars buying their cars. They don’t win if they have 50mil people chatting them up online who can never afford to buy their car. Find the real life influencers.
Klout and Influence is a tool. No reason not to use them where they fit. They will never replace paid advertising or public relations or even your social media efforts. They should be used as part of your marketing efforts where they fit. And be skeptical. Do your research. Just because someone is considered an expert and has high klout maybe they aren’t. Klout says I am an expert on Yogurt (true) and Glee (not true I hate Glee). So send me your yogurt to try I might comment on Twitter. Send me tickets to see Glee filmed you will be over dubbing my heckling from the audience. Good luck with that.