So that 33mil Fans? Means nothing. It is nice to have them. But you can’t reach them all with your page. You can reach maybe 0.5-1% a day in terms of them seeing your posts and comments. Not bad. That is 150k to 300k impressions. But not driving viewership or profits.
I once blogged about starting with your goal and working backwards. Imagine the CEO of MTV coming to you and saying ‘I want to have 10,000 to 40,000 actions per day on our page. How many fans do we need for that?’ and you respond ’33 million’.