4] Fun Fun Fun – the networks really are fun platforms for consumer brands. So give them a reason to talk with you or talk about you or visit your page. While many surveys say people only care about deals, if that is what you use these channels for you are just degrading you pricing power and wasting your resources. Use these as value added channels. Run contests. Share interesting content about your brand. Tell your story. Highlight your employees. Showcase your customers.
5] Focus Groups and Listening – View your fan base as a large focus group. Gain insights. Learn about what you do right and wrong. Shorten the development cycle for new products. You can learn about quality issues really fast.
As you can see there is value to being present on Twitter and Facebook. They help give your brand a human face. And yes you can still pitch and promote things, you just can’t reach most of your customers that way,