Social Media Marketing is Dead. Marketing Lives.

Get over it. Social Media for marketing is dead. It doesn’t work anymore. I have clients asking if Twitter and Facebook are worth it. Not because they don’t see results. But why focus on 1% of your sales.
Why? They are not seeing a return on the effort.
Why? Because getting seen in anyone’s Twitter or Facebook feed is impossible.
Why? Because as we slowly add connections it creates more volume in our feeds.
I can not remember the last time I was reached via Social Media by a brand via my feed.
The number of people my clients reach and have react are low. Oh it is due to poor content you say? What about massive bribes? They don’t work either. When clients can’t give away high end products and goodies just for responding via Social Media that means no one is seeing our promotions. 
So what to do? 
Traditional Marketing and Advertising still works. TV. Billboards. Digital Marketing. SEO. Google Ad Words. Great product or customer service. Your street sign. Your location. Your inviting store or website.
Just think. 99% of your customers do not follow you on Twitter or like you on Facebook. So you can’t reach them. Of the 1% most will not see your posts or tweets. At last with Twitter you can call people out directly one or four at a time.

As I last blogged you should focus on being talked about. And some customer service via Social Media. But Marketing or Selling? Dead. get over it. Toss out the book by the Guru. Stop reading the Guru’s blog. You need to market. But Social Media will not work for you. Prove me wrong. You can’t. But I can show you how to market. Just ask.

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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in Marketing, social media. Bookmark the permalink.

2 Responses to Social Media Marketing is Dead. Marketing Lives.

  1. takeshi007 says:

    Actually I don't even think if social media marketing could be dead cause there are still several marketers and bloggers that use it to for business and marketing aspects.Click here to get social networking tips

  2. robinjack says:

    Digital marketing has an edge over traditional marketing techniques these days for sure especially when talking about people sitting online.Digital Marketing Agency

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