So for big Brands. Social is bundled into TV, Out of Home, etc. They have no choice. They will never have a choice. Social is about people to people. Think of the relationships you worked hard to cultivate. While I might be able to respond to 1000 tweets or posts for my employer to make friends I can probably only get to know 100 per day. That is huge costs and possibly not big returns. What will I buy 3 more packages of Kraft Mac and Cheese this year? Oh boy see that stock soar from Social Media.
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