Mobile is a Tool and Make it Simple

Six Tips to Go Mobile without Going Broke 

Excellent post on Spin Sucks by Eric Koester

Anyone who reads this blog knows that we are a big champion of smart mobile.
We recently covered:

Smart Location Based Marketing Tips and What Mobile is Good For


The key with Marketing in general is understanding not just your target audience but also the platform you wish to reach them on. Lately I have been approached by agencies offering inexpensive mobile apps for IPhone and Android. While we LOVE apps just because they are inexpensive doesn’t mean they are a positive investment. 


The number one tip that Eric covers is make your website mobile formatted if you intend to reach your customers there. Think about your business. Think about what mobile could be used for to amplify your ability to reach customers and sell. Then implement those tools because Mobile is a tool. Simple is best. If I have to drill through screens you are doing something wrong. If you make an app and hope I find it in the market place you wasted your money. If you invest in something because you think I will use it without asking me first how I want to use it, you are wasting your money.


There is help out there. The best way to address this is find a consultant or agency that does not own a platform or technology, this way they can choose what is best for your business vs forcing on you what they own or sell. In fact ask me.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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