Excellent post on Spin Sucks by Eric Koester
Anyone who reads this blog knows that we are a big champion of smart mobile.
We recently covered:
The key with Marketing in general is understanding not just your target audience but also the platform you wish to reach them on. Lately I have been approached by agencies offering inexpensive mobile apps for IPhone and Android. While we LOVE apps just because they are inexpensive doesn’t mean they are a positive investment.
The number one tip that Eric covers is make your website mobile formatted if you intend to reach your customers there. Think about your business. Think about what mobile could be used for to amplify your ability to reach customers and sell. Then implement those tools because Mobile is a tool. Simple is best. If I have to drill through screens you are doing something wrong. If you make an app and hope I find it in the market place you wasted your money. If you invest in something because you think I will use it without asking me first how I want to use it, you are wasting your money.
There is help out there. The best way to address this is find a consultant or agency that does not own a platform or technology, this way they can choose what is best for your business vs forcing on you what they own or sell. In fact ask me.