The Clutter that is Facebook

As I peruse offers by businesses seeking help in Social Media I still see a Mad Rush into Facebook. Everyone wants Fans and their Pages to Sales Drivers.
What does this make Facebook? Like the Internet. Can you imagine trying to reach people on Facebook when they all have Liked 200+ Fan pages and have 200+ friends all vying for their place in the news feed with their posts? Facebook likes this problem. Their solution buy Facebook Ads.
Facebook is a black box. No one knows what really is going on. The new Insights show a client of mine with 2600 Fans reaching 900,000 people via the page. Uhm..right. 
As more and more businesses try their own pages, vying for the same finite pool of people hoping they can reach them the odds are against you. Which brings us back to Search. And your own website. And your great product at the perfect price point matched with exemplary customer service. You will be surprised how this strategy will trounce anything you can ever do on Facebook. Assuming you can even get through to people on Facebook.

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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