In Fact Media Post published yesterday a study (totally mis-titled!) that only 25% of Consumers go to Facebook Brand Pages at least once in a month to keep up with sales and promotions. If you go to 1 Brand Page in 1 Month for this purpose that is equal to ZERO people. Good luck getting your promotion seen on Facebook. People just don’t care when it comes to social networks about your Brand. Sorry. It is a flawed article. Considering we each have hundreds of brands that want us to fan them, if only 20% of consumers Like 5 or more pages this proves they are a failure. If 75% of consumers never go to the pages after all this time touting them, they are a failure. And if you think your brand is different I have proof it is not.
And I know someone will now show me the Exception like Tony Hawk on Twitter. Exceptions are great. But they are called an Exception for a reason!
The true title of the article: People don’t care and don’t visit Brand Pages on Facebook!
Just maybe we are too busy chatting with friends and family? Just maybe we rarely see posts from Fan Pages? Just maybe we just don’t care about Brands the way Marketers say we do? Just maybe….