Wednesay Marketing Extravaganza

First: Apple possibly has peaked? At least by stock price. And this point is from Investor Viewpoint more than anything else.
Finally Malware Attacks Mac OS – LINK
This was something I heard all the time from Mac users about why Window’s sucks.
Android Makers could Torch IPhone – LINK
I think the IPhone will be the same as Mac. 10% of the Market more upscale but never growing beyond that.
The IPad. It’s part phone (uses Apps and part PC surfs web). The IPad is NOT revolutionizing Marketing. As much as the Media Industry hopes and prays. It will not trump phones for LBS and it will not replace a juiced of laptop yet. And when low cost Tablets become mainstream…oh no!
And Trust! Own an IPhone or IPad? Apple is following you without permission. They make Mark Zuckerturd the Weasel seem like an Ethical operator on privacy in my opinion. At least Facebook only tracks you on Facebook (unless you do dumb stuff such as clicking Like on the Open Graph (it opt in at least for the suckas). Apple has opted you in with no way to opt out. They follow you everywhere your phone is! Think of what that would show.

Lastly Apple used to be ‘Renegade’ now they are mainstream (aside from invading your privacy!). They used to be like the Ramone’s but now they are like Maroon 5 (in my opinion). So all of this to me says Apple is ripe for a flattening in growth with trust possibly declining.

Me? I am a full on renegade. I play Vinyl Records and sticking with my Commodore 64. What are your thoughts?

Next: I told Edward Boches who shared this link on Twitter People should be customizing the web for themselves. The web should not be customizing the web for us.

Read this shocking article from the NY Times: LINK

Seems Google’s and Bing’s etc are feeding you back what THEY THINK YOU WANT TO SEE, not what should be returned to you from your search results objectively!

Lastly: Proof the Social Media Agency is going to be dead! I read this on the Huffington Post written by the CEO of Likeable Media. Doesn’t anyone in advertising or media use critical thinking? The article basically says that because Stephen Colbert Tweets his brand is more social than Jon Stewart. There is ZERO analysis of Facebook or Twitter tweet volumes, engagement etc. 

And just because Vin Diesel has 21 million Fans on Facebook are they really Fans? How many ever click Like or Comment on his page? Not 21 million. How many pages are you a fan of that you never go to, see a post from, or participate on? Like MOST you have clicked Like on? So when will Social Media Marketers stop shoveling the horse shit? Yes I know Marketers working for Brands are gullible. But come on. You can’t be that gullible!

And thus this proves agencies like this will be exposed for not returning value to their clients.

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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