Albany Times Union Doesn’t Get Mobile!

Every year as do so many other city newspapers around the country there is a Best of Contest where local denizens and citizens vote on the best of everything. So I was very excited to see the Albany NY Times Union go Mobile! It sounded so exciting and so 2011. In fact made me feel like maybe where I live isn’t as small town rural as the area really is. Until I read the instructions! DOH!

“We’re also going MoBO this year — and giving you another chance to win fabulous prizes — in our Let’s Go MoBO Photo Contest. 
Here’s what to do: Get out and explore the Capital Region. Take a photo of whatever you think is the best thing in the Capital Region. Then submit your required information, your photo in one of five categories — People, Places, Events, Things and MoBO — and a caption of no more than 140 characters (including spaces)”
Sounds great huh? 140 Characters sounds so Twitter-ish! This is really freaking cool! I am on it!
“Entries may be submitted in one of three ways:
— Via email to (Note: All MoBO entries must be sent via email.)
— Via postal mail to Times Union, Let’s Go MoBO Photo Contest, Box 15000, News Plaza, Albany, NY 12212.
— Via hand-delivery to the Times Union lobby during regular business hours at 645 Albany Shaker Road in Colonie.”


So I am just curious how does the Times-Union expect to be able to tell if someone took a photo with a Mobile App, Mobile Phone Camera, or Standard Camera if we have to email or print the damn entry????? Does this not negate the Mobile Aspect 100% because it’s not truly all mobile and game-able? 

Two hints here. Just call it a PHOTO CONTEST. Which it is and that is just fine instead of trying to hijack the term Mobile for Pizzazz purposes. Or let me submit via Twitter or your Facebook wall or anything that is truly mobile. Yes it could be still gamed on a desktop but at least people have a 100% full Mobile Option.

Dear Times-Union 
I am available for hire. You need an Alien like myself to help you with Mobile and Strategy and I will gladly take on the challenge. 
Sincerely Yours,
Chief Alien

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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