So who’s fault is it? Twitter’s? The Media Planner? The Ad Serving Platform? Is Twitter not sophisticated enough a platform to identify women? What is worse is whomever is giving a report back to Sak’s is counting my views as success. And counting my click as a success. Which is why people do not trust Marketers, Advertisers, Nielsen, etc. Anyone who makes money based on gross views or clicks without identifying how many of the true target saw something or took action is technically stealing money from their clients.
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