Since April 2010 per person usage of Facebook is down 31% from 55mins to 38mins per day. As a Brand with a Web Presence , especially a MEDIA BRAND, do you really feel it is of strategic importance to help Facebook reverse this trend by forcing your readers who are on your site directly to use Facebook more? Wouldn’t having a box showcasing most read articles by readers be better for your business? Vs trying to help Facebook who’s real intention is not to help you, but take readers off your site and onto Facebook?
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