Mobile Monday – Mish Mash

Sorry about the almost 2 week hiatus. The Chief Alien was sick for almost a week and a bit of writer’s block. What can I say? It happens. Just because I am a significantly advanced life form does not mean I can not have writer’s block!
First the MISH
In January I covered why you need to format for Mobile: LINK

The wonderful Shelly Kramer (@shellykramer) on her own did a reprise on why you need to format for mobile web: LINK

If you will not listen to me…listen to Shelly. Plus she has a higher Klout than me so she must be important.

I have a client who was involved with a festival done at Santa Anita Rack Track in Los Angeles and when at the Albany Devil’s Hockey Game yesterday the Director of Sales Chris Quinn sent a Tweet about a promotion there. I truly was floored and impressed at the mobile website. Pull it up in your phone browser www.santaanitapark.com (@santaanitapark) If there was ever reinforcement on why. They prove it. 
If you have a Word Press Blog there is a simple plug in for Mobile Formatting. In fact Shonali Burke (@Shonali) just formatted Waxing Unlyrical which is a PR-Social Media Blog you should be reading.
Lastly the MASH. BTW never ever assume that because the MASH comes last that it is less important than the MISH. 
Shiv Singh (@ShivSingh) of Pepsi shared a presentation that was give by Matt Murphy and Mary Meeker of KCPB one of the big Venture Funds. Mary btw I still have issues with. She was  along with Henry Blodget accused of lying/misleading investors and pumping up Dot.Com stocks while privately in emails saying the companies were crap.  While Henry was banned from working in the stock markets for life Mary somehow escaped. While I have had discussions with many people including Fortune and the Economist on them, who say everyone deserves a second chance (YES!) but lying to me is the worst of all offenses are completely destroys my trust. So when reading this presentation which has some really good stuff remember it is from a VC. They have inherent bias to have the companies they invest in win, even if they don’t have the best product, service or solution. In fact the NY Observer questions whether Mary is possibly a sign of a BOOM or a Bubble LINK
Slide Share:   LINK
To be fair I say the same thing about Facebook/Zuckerberg and the Social Media Talking Heads like the Brogan’s and Solis’ who need Social Media to be bigger than it really is in the scheme of things because it benefits them specifically. I also often attack the Ad Industry for over selling to Brands. Always look at a company or person’s angle in business. Whether you are being pitched by a vendor or brand or trying to learn things to improve your business. That is why often this blog brings up bias and hypocrisy or blatant lies and deceit often. Because I hope to give you balanced insight as best as possible. And yes I have bias too. I want more clients!
There were 11 fights yesterday between the Albany Devils (NJ Devils farm team) and Syracuse Crunch (Anaheim Ducks) including helmets flying, two players got bloody faces and were taken into the locker room, and they had one play stoppage to clean up a pool of blood on the ice. I was very impressed!
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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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2 Responses to Mobile Monday – Mish Mash

  1. Chief Alien says:

    Next is to make commenting easier from small keyboards!

  2. Thanks for the shout out, Howie. I have to give you props for making me get off my butt & install the plugin. I couldn't believe how easy it was and then, of course, I was going, "Why didn't I do this before?!" Oh well. Better late than never, eh?

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