I highly recommend participation real time. If your customers hate your Brand you won’t last long in business. You can stop rumors in their tracks. You can help guide and steer expectations. You can even turn around disgruntled customers into Brand Ambassadors with the right forms of engagement. But if you think that sitting on the sidelines with your head in the ground like an Ostrich means people will not talk? Preposterous!
Addendum 2-25: Many Knicks fans have questioned whether the price paid for Carmelo Anthony was too high. The Knicks who own MSG Network had their highest one game ratings since 1995. LINK