Doritos with 5 million fans posted this on Jan 16th and I took this snapshot on Jan 28th. 723 Engagements in 12 Days!
World reknowned DJ Sasha has 166,000 Fans and got 135 Engagements in 3 Hours.
The Glitch Mob has 95,000 Fans and got 777 Engagements in 3 hours.
But some Brands truly drive passion. But this is rare.
Volcom Clothing has 1.15million fans and had over 1500 Engagements in 17 hours yesterday. I am passionate about Volcom. Though as with any Facebook post I did not see this because we only see 5-10% of Posts in our stream on a good day!
The moral of this story is people are never going to be as passionate about your Brand as you you feel they are. You compete with a lot of things in people’s lives. There are priorities. Many consumer Brands are beloved and bought and used by loyal dedicated customers, but just because you are now using Social Media does not mean you will be elevated above a Band or someones best friend.
At any moment Brands can be locked out of the conversation. People will be migrating to new networks and take more of their discussions private, which is going to happen. So the best advice you can have because a Facebook Page or Twitter Account is not going to impact a big Brand the way the Talking Head you overpaid for advice told you: