Google’s Brillant Chrome Do Not Track Feature

There was an article in Media Post and Marketing Voxx recently about Google incorporating Do Not Track features into their Chrome Browser. 
Overwhelmingly people reject behavioral targeting. If you have not read this study from the Social Science Research Network you should.
The results of this study should make anyone who runs a digital ad network that does behavioral tracking across websites to crap their drawers.
But Google isn’t doing this because they care about what people think. This is a completely strategic bottom line move. It is completely brilliant!
1] How does Google make most of their money? 
Paid Search! If Ads were to show up anticipating what I want it would reduce my need to Google for information!
2] What other revenue source is big for Google?
The Google Ad Network! If Brands and Agencies could more accurately target consumers using Tracking Software, this reduces the number of Ads they have to place!
3] What is the biggest threat to Google’s Ad Network and Paid Search? 
FireFox which allows blocking of all Ads including Google’s Paid Search! 
There are 1 million downloads of Ad Blocker Plus per week from Mozilla! That technically enables 52million computers per year to deny Google revenue for Google Search or Ad Placements. What if a FireFox user decided to choose Chrome just so they are not tracked? They just converted 1 person and opened their computer to their main source of revenue and another big driver!

About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in Chrome, Digital Ads, Google. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s