1] Page Views.
2] Digital Ad Revenue if opened in a full browser from my Tweet (assuming they don’t block ads).
3] Potential for ReTweets so the article is shared with others.
All great reasons to make this easy. But it doesn’t work so easy when it comes to integration with Twitter for Android and Hootsuite Apps.
Granted if you are a Content provider you are challenged with Mobile Technology Platforms, APPs of all sorts, possibly even your own. But it would be wise to pick the most popular platforms and ensure at least most of your readers can share the content with their networks should your content be worthy. Trust me, they aren’t going to remember when they get home and you then lose a grand opportunity.