- What can mobile do for your business?
- What can you or your customers gain?
- What are the challenges?
- What are the costs and processes you need to take to implement the strategy you come up with?
- What is the realistic return on these efforts?
Your customer needs to benefit in some way for them to even think of participating in your Mobile Strategy. You need to benefit for you to even pursue a Mobile Strategy.
1] Doing Business
- Will people be needing to access your website via mobile for information or possibly buy something?
- Would this be different or similar to what they do on traditional web?
- Are you a web based business or do you have physical locations people come to?
- Are you using Social Communication Technologies for Customer Service and Support?
- Are you a Media or Entertainment Content Provider?
- The simplest of which is a directory listing or being on Yelp!
- Push advertising via banner ads, pre-roll commercials before video, in App/Games ads of all sorts.
- Location Based Services like FourSquare or ShopKick.
- You might hear terms such as Geo Fences or Satellite Based Services.
- Branded Apps.
- SMS/MMS Text, QR/BarCode Readers which are ‘Call to Actions’ and often need Traditional Advertising formats to help initiate the action.
- Social Communication Platforms can also be used to reach people on their mobile devices.
It is really important to connect how people like using their mobile devices and then figure out your strategy to fit what people are using. For example, for every Facebook Status Update, 183 SMS Text Messages are sent. Everyone can send a Text Message. But only about 25% of the US have web enabled smart phones. This doesn’t mean you shouldn’t create an App or pursue Mobile Web. It means we have to look at your goals and work backwards picking the right technologies that will enable you to reach your goals.