Isolate Your Message!

Is this where you want to advertise?

You are kidding right? Try to find the pebble in the sand. I am not saying don’t advertise here. But your exposure is limited and you are competing with everyone.
What About Here? Yes Here! Why? 
Your Ad is Isolated!
Your Viewers are Captive! 
Your Viewers don’t want to Look at Each Other!
Other Great Places?
Bus Stops, Phone Booths, News Stands – Facing the direction people walk. 
Anyone walking towards this sign will see this sign!
Think of places people have to wait for something. Standing around. Bored. Advertise there!
Places people are captive yet don’t want to look at each other.
Places with high foot traffic that allows your ad to face them.

Crowded Shelves? Uhm…Not as Good! 

You have to be on this shelf if you sell chili based hot sauces. But how am I to pick yours? 


Great for National Guard…Not so great for MOOG!

My specific point is not for only Out of Home. Think of it with all your Advertising Strategies and Media Buys.  TV works (caveat if it is watched). Paying to have your Brand Logo behind home plate at a baseball game works. Flying Ads behind a plane at the Beach works! Call to Action Mobile Marketing works!


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in advertising, out of home. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s