New 2011 Blog Structure Announced

In an effort to make this blog more focused and to help bring more value to our readers, the content of this blog will be changing somewhat. After a big meeting on the Mother Ship and a really long and sometimes buggy Skype Video Conference with our Supreme Council in the Andromeda Galaxy, it has been decided by threat of Gamma Ray Particle Agitation Disintegration, I mean Consensus, that there should be more structure and the themes should reflect the skills that our crew of Aliens brings to our clients.
So going forward there will be an effort to put put 3 Blog Posts per week that discuss strategy, developments, or news for the following subject areas: 
1] Mobile Marketing –
  • Mobile Technology and Platforms
  • Location Based Services
  • Strategy that works, Strategy that is powerful, and Strategy to not use
2] Social Media –
  • We will continue causing a ruckus about Hype and News
  • More Data Crunching to help you with reality
  • Strategies and Observances
  • Technologies and Platforms
3] Marketing Strategies –
  • Everything Marketing all if fair game including:
    • TV/Cable, Out of Home, Direct, Mobile, Social, Print, Guerrilla
    • Agencies and Clients
    • Costs vs Benefits
    • How To’s
  •  News and Developments
  • Case Studies for Success and Failure

Lastly in an effort to reward those that have given so freely to me in various ways,  we plan to write a blog on Friday highlighting someone or a website that gives value and insight or is just plain all around deserving similar to what Gini Dietrich does on Spin Sucks with Follow Friday. There also will be occassional opinion piece explaining why we don’t like a specific news outlet etc. But we have a few cutesy titles we are kicking around for you to cringe at when you see it.

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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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