Now that your feelings have been hurt, and the CEO just called you into his office because he smells a bunch of BS oozing from your last presentation, wipe your tears. All is not lost.There are some simple reasons to have a Social Media Strategy and be out there via Social. Here are some good reasons:
So maybe most people do not want to engage with you via Social on your terms. But they do, and they will on their terms. You should be there waiting for them. Whether they chime in with a kudos, or a complaint. Or maybe today they wish to discuss something, but won’t be back for 3 months. It is a public and human face. And if you do a good job it can improve the view of your company in public and personal perception.
Because what happens if you are not there, when this bratty customer decides they need to vent, whine, or complain? They will vent, whine, and complain even louder! And what happens if this customer of unflagging devotion wants to sing your praise from the highest social media mountain in the land and you are not there? They will feel a void. That you don’t care. Plus how can you turn down free intelligence, feedback, and an opportunity to engage with a customer when they decide to initiate it?