For Digital You Have To Be Crafty..Yes Crafty! Word

The biggest challenge in the Ad Industry is getting your advertising message watched, read, or listened to by your target demographic, in a manner that allows them to focus solely on it. 
We all know this is a pipe dream for most Media Platforms. Your ad is either grouped with others, or in a place that it competes with other sensory distractions. There are still a few select places you can guarantee your message gets through such as inside Subway Cars. And the best campaign content will fail if the right people do not see it.
When it comes to Digital it is even more complex. FireFox has a big chunk of the Browser Market. Two popular Ad On’s block most digital ads (Ad Blocker Plus) and ad networks (No Scripts). One thing I take offense at is that ‘Creatives’ in Advertising are only the people making Commercials, Graphics, Digital Content. Yes they are Creative. Just like those who dream up the big picture campaign, there are those Creatives that work in Strategy which is our focus.
How do you reach the ever more elusive target?
Kudos to YFrog! 
A devoted fan of one of my clients, posted this picture up on Twitter, and we like to share these photos with their Twitter followers. And low and behold the new Fockers Movie ad made it past both Ad Blocker Plus and No Scripts. This works. It took some creativity. It was simple. It’s guaranteed to be seen. If YFrog wanted to (if they are not already), it could analyze the public network info for each Twitter user to make an educated guess at what demographic most likely will click through any photos they post to ensure relevance of the Ad to the Viewer.

If you are wondering the photo is for the seasonal treat called the Snowflake BOO-Yah!! Its Two Oven Warm Snickerdoodle Cookies with fresh creamy handmade EggNogg w/Bourbon + Toffee Ice Cream. Both 100% all natural, no preservatives, locally handmade in Los Angeles.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in Digital Ads, YFrog. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s